COLLECTIVE HABIT® is the online shopping destination for distinctive fashion from sought-after contemporary brands, emerging designers, and independent labels.
We're a small group of inspired individuals looking to discover, curate, and introduce visitors to a highly edited collection of covetable must-haves and go-to wardrobe essentials. Our mission is to bridge the gap between high-end fashion and the high street, and to provide exceptional fashion that is forward, well made, and reasonably priced to discerning shoppers who aren't interested in the mainstream.
Like any great closet, our collection is constantly in flux, and currently includes up-and-coming designers from New York, Los Angeles, London, Denmark, South Korea, Australia, Singapore, and beyond.
Collective Habit founder, Kim Lim is a style-obsessed graphic designer, editor, and shopaholic. Prior to starting her own business, Kim studied Merchandise Product Development at FIDM and Literature and Writing Studies at CSUSM. Her vision of bridging the gap between high fashion and reality for consumers like herself is the inspiration behind the brand. CollectiveHabit.com launched in November 2011 in San Diego, California and is currently based in San Francisco.